What’s the Difference Between POP Displays and Store Fixtures?
In retail, the terms POP displays and store fixtures are often used interchangeably—but they serve different purposes and play unique roles in your store’s layout. Understanding the distinction can help you make smarter merchandising decisions, especially when planning your next display update.
POP Displays: Attention-Grabbers with a Purpose
Point-of-purchase (POP) displays are designed to capture customer attention and drive action—usually positioned near checkouts, aisle ends, or key traffic zones. These displays are often custom-built or modular, made from materials like acrylic, wood, or wire, and tailored to feature a specific product, promotion, or seasonal offer. At Dicon Display, we craft POP displays that not only spotlight products but also reflect a brand’s personality and sales strategy. Learn how to design POP displays that sell themselves.
Store Fixtures: Built for Function and Flow
Store fixtures, on the other hand, are more permanent parts of your store’s architecture. Think shelving systems, gondolas, wall units, and clothing racks—the foundational elements that hold your inventory and shape the shopper’s journey. While they can still look great, their main job is to organize merchandise efficiently and support your store’s long-term layout.
POP Displays or Store Fixtures?
POP displays and store fixtures work best together, not in competition. While fixtures handle the structure of your store, POP displays inject energy, storytelling, and promotional punch.